Your present marketing strategy.... TV, radio, billboards, sky train, subway, newspapers,
magazines, pamphlets, leaflets....

These are all good forms of advertising, but now there’s a new, more effective form to
add to your strategy.

Hospital endorsement
Your business will benefit in a number of ways if a hospital chooses to accept you
as a sponsor.

Every hospital customer is now carrying an appointment card with your advert.

Public awareness of your product has increased and there is a greater trust for your
company due to endorsement from your targets hospital.

Targets the rich and affluent
Prices for private hospitals are roughly the same, people that can afford private
healthcare are targets that can afford your products.

Advertising to your target market (the rich and affluent) will mean targets recognise
your product, trust your product and they will be interested in your product.

Trust
It is of the utmost importance of any business to gain the trust and respect of consumers.
A relationship based on trust leads to loyalty and continuing sales.

Do you trust your hospital? Of course, otherwise you would go to another.

To advertise with an institution that is trusted and respected can only be an advantage.

By associating your product or service with a target’s hospital your company gains
a similar level of trust.

Advertising with private hospitals creates a partnership...
private hospital customers become your customers.

Effective marketing campaign
Medicard is a great addition to a successful marketing strategy. An innovative,
supremely effective marketing tool, out-performing other print media alternatives.

In particular appointment card advertising has had outstanding results for years in
the US, UK and Australia. It’s been widely publicised that this is one of the best forms
of advertising in the business.